If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!

Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
I'd say so.  I just loaded up on a bunch at the outlet in Vegas and normally wear size 6-8 depending on the brand, and most of the size small fits me fine.  They carry some different jean brands though, and sometimes I'm a medium in those, but that's normal for jeans to fit weird like they do when we're not pregnant!  Don't even escape that when looking for mat clothes!
Pregnancy clothes don't have to consist of your hubby's oversized T-shirts and baggy sweatpants. From supportive halter neck tankini swimsuits to super-cute polka-dotted wrap tops, you can find stylish maternity clothes online that are cut to fit throughout pregnancy and nursing, making them a long-lasting, value-conscious choice. Stay trendy yet comfy in the office with a floral printed tunic and supportive leggings, or wow your partner during date night in a sleek wrap dress.
Pros: 1) The staff were very helpful and friendly and welcoming to us and our beloved small dog. 2) Very reasonable prices -- which seems unusual in maternity fashion retail. 3) While my wife and I did not love any of the designs available in the store (she was looking for a relatively formal dress for her baby shower), there was one we quite liked, and they had a much greater selection of casual ware. 4) My wife tells me there were huge, well designed change rooms. There was a nice place for me (and other men) to sit so I could do my yelping while my wife tried on clothes. Cons: 1) There were some ads on the wall with models wearing especially nice maternity clothes, but the particular style we liked the best was no longer available to purchase. I prefer the practice of many other chain retailers of advertising particular styles that are actually available to buy. 2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.
A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).
Every trendy mama-to-be needs to know about ASOS. The site’s maternity clothing selection is stylish, well priced and just really strong. It offers a number of different brands, but some of our favorite pieces are from the company’s private label collection. In fact, don’t be surprised if your non-pregnant friends want to shop your looks — it really is that cute.
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Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.

I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.


Pros: 1) The staff were very helpful and friendly and welcoming to us and our beloved small dog. 2) Very reasonable prices -- which seems unusual in maternity fashion retail. 3) While my wife and I did not love any of the designs available in the store (she was looking for a relatively formal dress for her baby shower), there was one we quite liked, and they had a much greater selection of casual ware. 4) My wife tells me there were huge, well designed change rooms. There was a nice place for me (and other men) to sit so I could do my yelping while my wife tried on clothes. Cons: 1) There were some ads on the wall with models wearing especially nice maternity clothes, but the particular style we liked the best was no longer available to purchase. I prefer the practice of many other chain retailers of advertising particular styles that are actually available to buy. 2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it. 

I did all of my maternity and nursing gear shopping here and absolutely love it! Thyme Maternity across the street seemed to be the same in quality but has a smaller selection and is a bit more pricey. I have alway gotten great service here and there always seems to be great sales. In the month right after I had my baby my husband went to get me nursing tanks but the sizes he got were too big and when he went back to exchange them he said is was super easy and they were incredibly helpful. I have also gotten nursing shirts as gifts from there and had to exchange sizes and the gals were so nice about it. In some stores you sort of get the eye roll when you have to go return or exchange things or it even feels like the sales people are trying to make it difficult for you, but that has never happened to me here! Great place to shop :)

With a large maternity section that even includes swimwear and evening gowns, Nordstrom is a no-brainer if you’re looking to flawlessly style your changing body. An extensive selection of brands, silhouettes and price points are key factors in making it such a good resource — basically, all the things you loved about shopping Nordstrom before you had a bump!


When you need maternity apparel, Canada Old Navy has great styles with prices that are equally attractive. This means it's easy to keep up with the latest trends while you're expecting. Right-now patterns and details such as shirring, flared sleeves, ruffles, eyelet trim, dolman sleeves and more must-have accents keep your style fresh. The best part is that our cute maternity clothes won't cost you a fortune. You deserve to feel great about how you look throughout your pregnancy, and these styles are here to make it happen. Use our convenient filters to quickly and easily browse our selection and find what you need to refresh your wardrobe. Go for bright and bold colours or neutral hues you can pair with anything in your wardrobe. We have trending silhouettes like skinny-fit jeans, flared legs, cropped fits, and more, all designed with comfortable waistbands that accommodate you. Shop our collection today to find everyday go-to's.

ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.


I worked this job part time for a year before deciding to return to work full time after staying home for 5 years with my kids. Part time hours were fine; pay was minimum wage. I was repeatedly offered the store manager position but the hours would have been less than ideal (working every weekend and several evenings a week) and the pay offered was brutal. All associates were pushed to sell specific products and these sales were tracked weekly. The review process was horrible- you could rate 'excellent' in every aspect, but if your store wasn't meeting the sales budget, you 'failed' your overall review.

Purchase our maternity wear as soon as comfort makes it a necessity. Some women find they need pregnancy clothes as soon as six weeks, while others may not need them until three months along or later. We offer our fashionable maternity clothes online so you can buy them when you need them without the hassle of going to a store. Style and wear Gap's cute maternity clothes just like you do your regular clothes. Dresses and skirts are a comfortable, versatile option that is easily dressed up or down. Choose your favourite wash and cut of denim to create any number of classic, effortless looks. Headed to a maternity photo shoot? Select a fun piece that flaunts your bump to really shine in the pictures.
The verdict: It's a cliché, but dungarees look really cute on a pregnant body, no? That said, they're not always the most practical when it comes to those frequent toilet breaks (if you know, you know). That being said, these were comfortable but sturdy. You probably won't find them as easy to wear in the later months though, as they're not as stretchy as the other pairs.
Staff are helpful, but the store is tiny and you find you're being followed and/or watched with every item you stop to look at. Thyme Maternity as a whole is not the most fashionable maternity wear. They definitely try, and some items are okay. But the cut of pants and tops tends to be very loose and flared, and so it doesn't necessarily reflect more current styles. Good for some staples, but if you're looking for something more "trendy" try H&M at the Eaton Centre.
ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.
Last pregnancy I lived in my topshop Leigh mat jeans, but they have sagged (understandably - heavy wear!) bought a new pair this time round but fit was bizarre - really baggy at top of thighs. Curses! So they have been retuned and I am after slim-ish fit blue jeans with a good fit that don't sag. they don't have to be a bargain, will pay up to £50 for good 'uns. It would be a bonus if they didn't fall down when I pick up my toddler, and I hate over-bump trousers. Help!
Generally, you should buy maternity clothes in your pre-pregnancy size. As maternity clothing provides extra room around the belly and bust, it gives you the comfort you need for your changing body. If you're in between sizes or are still unsure of what size to buy, consult our maternity wear sizing chart. Take measurements around the fullest part of your bust, your hips (under your bump), and your bump circumference, and compare these numbers to the sizing chart to find your ideal fit.
2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.

I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
There is lots of parking in this plaza.  I liked that there was a bench, so I could feed my son easily.  The fitting rooms are also really large and easily fits a stroller inside.  The staff were nice enough, but they didn't have the exact size of what I was looking for.  I went during the nursing event.  The staff seemed disappointed that it wasn't busier, but considering that it wasn't that busy, it's also weird that they didn't have my size.  They were helpful enough.
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