2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it. 

Every trendy mama-to-be needs to know about ASOS. The site’s maternity clothing selection is stylish, well priced and just really strong. It offers a number of different brands, but some of our favorite pieces are from the company’s private label collection. In fact, don’t be surprised if your non-pregnant friends want to shop your looks — it really is that cute.
Many women choose not to wear maternity clothing. Instead, they buy normal clothing in larger sizes, which isn’t the most comfortable thing to do. Normal clothes are not made for your baby bump so you could end up with a shirt that covers your belly but that is too big around the shoulders, or have a pair of pants that fit your waist but are saggy around your legs.
Pros: 1) The staff were very helpful and friendly and welcoming to us and our beloved small dog. 2) Very reasonable prices -- which seems unusual in maternity fashion retail. 3) While my wife and I did not love any of the designs available in the store (she was looking for a relatively formal dress for her baby shower), there was one we quite liked, and they had a much greater selection of casual ware. 4) My wife tells me there were huge, well designed change rooms. There was a nice place for me (and other men) to sit so I could do my yelping while my wife tried on clothes. Cons: 1) There were some ads on the wall with models wearing especially nice maternity clothes, but the particular style we liked the best was no longer available to purchase. I prefer the practice of many other chain retailers of advertising particular styles that are actually available to buy. 2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.
Pros: 1) The staff were very helpful and friendly and welcoming to us and our beloved small dog. 2) Very reasonable prices -- which seems unusual in maternity fashion retail. 3) While my wife and I did not love any of the designs available in the store (she was looking for a relatively formal dress for her baby shower), there was one we quite liked, and they had a much greater selection of casual ware. 4) My wife tells me there were huge, well designed change rooms. There was a nice place for me (and other men) to sit so I could do my yelping while my wife tried on clothes. Cons: 1) There were some ads on the wall with models wearing especially nice maternity clothes, but the particular style we liked the best was no longer available to purchase. I prefer the practice of many other chain retailers of advertising particular styles that are actually available to buy. 2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.
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