WHEN MY HUSBAND AND I found out we are expecting a baby this winter, one of the first things I did was think about building some semblance of a maternity wardrobe. Luckily, most of my pregnancy will be spent during the fall and winter, which means that I can get away with wearing leggings and tunics a lot of the time, but I will still need to pick up a few pieces to fit my ever-expanding belly.
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I couldn't bear shopping when I was pregnant, so I picked up a pair of black Moto jeans from Topshop and was done with it. It's true what they say about Topshop maternity jeans: they don't stay up - so you're forever hoisting them. On the plus side, though, they were comfy, fairly smart and under £40. This, I think, is what a lot of women end up doing. I asked Beth Graham, an independent fashion designer whose style I admire, and who has recently had a child, what she did about maternity jeans. I was expecting some obscure denim tip off but, no, Graham got a few pairs of Topshop jeans (and some of their chinos which she says earned quite a few compliments). "The jeans did fall down," agrees Graham, "but they were a good price and had some good styles."
Many women choose not to wear maternity clothing. Instead, they buy normal clothing in larger sizes, which isn’t the most comfortable thing to do. Normal clothes are not made for your baby bump so you could end up with a shirt that covers your belly but that is too big around the shoulders, or have a pair of pants that fit your waist but are saggy around your legs.
During my first trimester, I thought I might get away with continuing to wear my low-slung hipster jeans for the duration. And I probably could have eeked them out for way longer than I did, had I invested in button extenders or a Bump Bandeau (as recommended by JTryner in an earlier thread). But there was always going to come a point when I got a little larger all over (be it from swelling, fat or, y'know, the extra 2 ½ pints of blood that swishes around in women when they're growing a foetus).
2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.
Working for Reitmans in Thyme Maternity was very interesting. It was my first job. The leadership team was fantastic. They taught me how to be a good salesperson. I learned so much about connecting with customers and building a relationship with the company as a base. I became very involved. I also developed new skills of selling and being very outgoing especially for a job that requires you to properly help pregnant women.
ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.

Horrible experience.  Never order online from this company.  Actually, never buy anything from this fraudulent company.  After they canceled an item, not me, they shipped the rest and only partly refunded the money from the canceled item.  After numerous emails back and forth to customer service, they claim it was already discounted.  SInce when does a promotion of buy 4 get one free, mean, buy 4 things, and we'll take a little bit off each item, claiming they have all been discounted. To top it off, I even bought 5 things, so even if one was canceled there should have still been the same deal of buy four get one free. I will never purchase anything from this  company again, whether online or in store.  They cheat customers.   They don't even deserve 1 star

Staff are helpful, but the store is tiny and you find you're being followed and/or watched with every item you stop to look at. Thyme Maternity as a whole is not the most fashionable maternity wear. They definitely try, and some items are okay. But the cut of pants and tops tends to be very loose and flared, and so it doesn't necessarily reflect more current styles. Good for some staples, but if you're looking for something more "trendy" try H&M at the Eaton Centre.
Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.
I couldn't bear shopping when I was pregnant, so I picked up a pair of black Moto jeans from Topshop and was done with it. It's true what they say about Topshop maternity jeans: they don't stay up - so you're forever hoisting them. On the plus side, though, they were comfy, fairly smart and under £40. This, I think, is what a lot of women end up doing. I asked Beth Graham, an independent fashion designer whose style I admire, and who has recently had a child, what she did about maternity jeans. I was expecting some obscure denim tip off but, no, Graham got a few pairs of Topshop jeans (and some of their chinos which she says earned quite a few compliments). "The jeans did fall down," agrees Graham, "but they were a good price and had some good styles."
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment. 

Ok so I HATE maternity clothes... or I should say hated... I bought my first pair of maternity jeans yesterday from primark of all places and I am literally in love! They are still nice and skinny and fitted but so comfy around my bump - check out my maternity video on what I purchased here; https://www.youtube.com/watch?v=r3bLjGSHMZE&index=3&list=UU-DxGKz7B0xh_zSDzgnL2cw
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
If you are trying to buy on a budget (you have a baby to think about, after all!), Walmart is a great place to look. Its maternity section is brimming with dresses, tops and pants that are both fashion-forward and super affordable. We love Walmart's "Maternity Essentials" section, which has all the basics you'll need for those nine months (and beyond).
I couldn't bear shopping when I was pregnant, so I picked up a pair of black Moto jeans from Topshop and was done with it. It's true what they say about Topshop maternity jeans: they don't stay up - so you're forever hoisting them. On the plus side, though, they were comfy, fairly smart and under £40. This, I think, is what a lot of women end up doing. I asked Beth Graham, an independent fashion designer whose style I admire, and who has recently had a child, what she did about maternity jeans. I was expecting some obscure denim tip off but, no, Graham got a few pairs of Topshop jeans (and some of their chinos which she says earned quite a few compliments). "The jeans did fall down," agrees Graham, "but they were a good price and had some good styles."
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