Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.

Motherhood Maternity is larger, has more selection, and less pricey than Thyme nearby.  Unfortunately, there isn't a lot of maternity clothing places to shop at but this place satisfied what I was looking for. They sold maternity bras, jeans, tanks, etc and had a huge sale section. I came here late near closing time and ended up trying a bunch of clothes which took even longer. The salesperson was very friendly and didn't rush me. Even when my husband came in with our baby and baby started getting fussy as she wanted to breastfeed, the staff told me to go ahead and take care of the baby's needs as she was just cleaning up the store after closing anyways.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
I was so happy to see that old navy carried maternity clothing while I was pregnant. I found their clothing super affordable especially compared to other maternity stores. The majority of my maternity wardrobe for both of my pregnancies came from old navy. I had 2 pairs of maternity jeans that were extremely comfortable. One had the shorter panel and the other had the longer one which was very useful the bigger I got. I also had some really comfy t-shirts and a few cute dresses. I also really liked the tank tops.
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
Today, Old Navy is one of the largest clothing companies around the globe, and its maternity clothes are a perfect extension of the styles and ideas this trendy brand has long embraced. Old Navy for Maternity proudly sets itself apart from other maternity clothes companies in a few key ways. While Gap – Maternity and Motherhood offer classic clothes at premium price points, Old Navy for Maternity champions current fashions at affordable prices. With casual, professional, and special occasion options, Old Navy has all of your maternity clothes needs covered.

Motherhood Maternity® Dressing over two million women each year, Motherhood Maternity® offers basics and fashion pieces for expectant and new moms that help them look and feel great during pregnancy and beyond at great prices. Motherhood Maternity has also collaborated with iconic names in fashion including Heidi Klum and Jessica Simpson to deliver exclusive and exciting collections to expectant moms everywhere. Motherhood Maternity® can be found nationwide, in Canada, Puerto Rico and in all Destination Maternity® stores.


Working for Reitmans in Thyme Maternity was very interesting. It was my first job. The leadership team was fantastic. They taught me how to be a good salesperson. I learned so much about connecting with customers and building a relationship with the company as a base. I became very involved. I also developed new skills of selling and being very outgoing especially for a job that requires you to properly help pregnant women.
As part of the larger Gap Inc. family of brands, Old Navy remains committed to supporting both people and the environment. The brand promotes equal pay for employees, regardless of gender, strives to improve working conditions in its factories, and prohibits forced labor and child labor. The Gap Inc. family also aims to make the world a better place with its ambitious 80% waste diversion goal and 50% greenhouse gas emissions reduction plan.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
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