Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).

There's no exact science as to when you should start wearing maternity clothes. As every woman's body changes differently, you may not know when you need maternity clothing until your regular wardrobe starts feeling snug. A maternity band is a great piece to take you from the early stages of pregnancy to the end. It offers support for your growing belly, while giving you the coverage you may need as you transition from your regular clothes. Keep in mind that all maternity clothing sold on BestBuy.ca is designed to fit throughout pregnancy and after, so it's never too early (or late) to start stocking up on cute maternity tops, chic maternity dresses, and belly-hugging maternity bottoms.


A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.


There are many options in maternity shirts from Old Navy. There are tanks for layering, nursing, or for use when the weather is warm. There are also long sleeve and short sleeve maternity T-shirts in many stylish colors and patterns. For those looking for a special occasion outfit, or something that can be worn to work, there are also tops that can be worn with dress pants or skirts.
Pregnancy clothes don't have to consist of your hubby's oversized T-shirts and baggy sweatpants. From supportive halter neck tankini swimsuits to super-cute polka-dotted wrap tops, you can find stylish maternity clothes online that are cut to fit throughout pregnancy and nursing, making them a long-lasting, value-conscious choice. Stay trendy yet comfy in the office with a floral printed tunic and supportive leggings, or wow your partner during date night in a sleek wrap dress.
Today I was so disappointed with the customer service provided at the store by the person named Sharon at the counter. I doubt we will ever return to the store in the future. She was so rude to both my husband n me (9months pregnant). Their exchange/refund policy is decided by their salesperson's wish apparently. Thank god it's Canada n consumer rights r better protected than any other countries in the world. Please hire better sales people. 

I worked for Reitman's for over 9 years, moving to all branches, eventually being moved to thyme because they said it was the only store I would be able to advance in. After working there for a year and a half I was told that they were just going to hire from the outside instead because it wasn't fair that I might play favorites. While I enjoyed the time spent there with the people I worked with it wasn't a career sadly.
Last year a friend of mine was pregnant and she wears plus size clothing. She had a tough time finding plus size maternity wear until she spotted this store. There is an entire section reserved for plus size woman ranging from X to 3X.  The plus size selection is great and very reasonably prices. I'm sure if this store didn't exsist, she may have had to stay indoors for the remainder of her pregnancy because she couldn't find a thing to fit her at the other maternity stores in Halifax.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
The advantages of under the bump are that they aren't so bulky under tops and to combat exposure or to allow you to wear a shorter top you can always wear a belly band or long vest top under your top top. Under the bump tend to work better for skinny, stretchy style jeans as the stretch in the denim will hold the jeans on your leg as supposed to having to rely on the waist band only.
I worked this job part time for a year before deciding to return to work full time after staying home for 5 years with my kids. Part time hours were fine; pay was minimum wage. I was repeatedly offered the store manager position but the hours would have been less than ideal (working every weekend and several evenings a week) and the pay offered was brutal. All associates were pushed to sell specific products and these sales were tracked weekly. The review process was horrible- you could rate 'excellent' in every aspect, but if your store wasn't meeting the sales budget, you 'failed' your overall review.
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Each piece in our maternity wear collection is crafted with quality fabrics and durable construction to make the best maternity clothes in Canada. We design clothes specifically with your growing belly in mind for a comfortable, flattering fit. Browse fashion in soft fabrics with plenty of give like textured knit, slub jersey, French terry, and stretch modal. Find garments in more structured materials such as Tencel, linen, poplin, chambray, and premium denim with special construction features that make room for baby while still looking great on you. Explore tops with empire waists, well-placed darts, and extended hemlines to fit and flatter your stomach alongside crossover and snap shirts great for nursing. Skirts, shorts, jeans, and other bottoms have either an elasticized waist or a full, demi, or inset panel so they look as great as they are comfortable to wear.
There's no exact science as to when you should start wearing maternity clothes. As every woman's body changes differently, you may not know when you need maternity clothing until your regular wardrobe starts feeling snug. A maternity band is a great piece to take you from the early stages of pregnancy to the end. It offers support for your growing belly, while giving you the coverage you may need as you transition from your regular clothes. Keep in mind that all maternity clothing sold on BestBuy.ca is designed to fit throughout pregnancy and after, so it's never too early (or late) to start stocking up on cute maternity tops, chic maternity dresses, and belly-hugging maternity bottoms.

As part of the larger Gap Inc. family of brands, Old Navy remains committed to supporting both people and the environment. The brand promotes equal pay for employees, regardless of gender, strives to improve working conditions in its factories, and prohibits forced labor and child labor. The Gap Inc. family also aims to make the world a better place with its ambitious 80% waste diversion goal and 50% greenhouse gas emissions reduction plan.
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
If you are trying to buy on a budget (you have a baby to think about, after all!), Walmart is a great place to look. Its maternity section is brimming with dresses, tops and pants that are both fashion-forward and super affordable. We love Walmart's "Maternity Essentials" section, which has all the basics you'll need for those nine months (and beyond).
ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.
There are zero options where I live as well (Peterborough) at least from my searches. I've tried Kijiji and the clothes just look wrinkled and big and kinda gross. I attempted to shop today for just cute flowy shirts in regular clothes and was brutally disappointed, they just don't fit over the hips and bump :( Thyme maternity was stupid expensive and I thought quite boring/granny. The mat area in our old navy looks like a bomb went off. It's torn apart and almost empty.
Most pregnant women know about Destination Maternity, as it is one of the very few stores that exclusively sells maternity apparel and much of it is quite cute! The reason this store earns the top spot on our list today is because along with traditionally-sized maternity clothing, Destination Maternity is one of the few stores that carries a full line of plus-size maternity clothing, too.
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy. 

Thyme Maternity is by far one of the best retail jobs I've ever had. Full time employees have great benefits and the management was always very positive and encouraging. The discounts were amazing and helping pregnant women find clothes and products that made them feel comfortable and pretty was a fulfilling and fun experience. The breaks were often and fair and the shifts were always a reasonable length. My only complaint is that the part-time hours could be unreliable but for a student or someone with a financial plan to fall back on it would be perfect. I would absolutely recommend working for any of Reitman's affiliates if you get the chance!

Maternity clothes are designed to provide the support and comfort you need during pregnancy and nursing. Maternity and breastfeeding tank tops offer great support and unique features that make it quick and easy to feed your little one. A nursing bra is a must-have post-pregnancy, offering comfortable, supportive cups and a unique design that allows easy skin-to-skin contact for feeding. When choosing skirts, pants, jeans, or other bottoms, look for an elasticized panel that can be worn over your bump or folded under it.


Working for Reitmans in Thyme Maternity was very interesting. It was my first job. The leadership team was fantastic. They taught me how to be a good salesperson. I learned so much about connecting with customers and building a relationship with the company as a base. I became very involved. I also developed new skills of selling and being very outgoing especially for a job that requires you to properly help pregnant women.
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