Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!

I worked this job part time for a year before deciding to return to work full time after staying home for 5 years with my kids. Part time hours were fine; pay was minimum wage. I was repeatedly offered the store manager position but the hours would have been less than ideal (working every weekend and several evenings a week) and the pay offered was brutal. All associates were pushed to sell specific products and these sales were tracked weekly. The review process was horrible- you could rate 'excellent' in every aspect, but if your store wasn't meeting the sales budget, you 'failed' your overall review.
Dressed up or down, jeans are a sartorial anchor around which we build outfits, and that's why they're often missed the most out of all the pre-pregnancy clothes that hang, cold and unworn, in the wardrobes of expanding mothers-to-be. Trouble is, unless you strike it lucky, finding the perfect maternity jeans involves time and effort, two things which will probably be in short supply when the time comes. 

The advantages of under the bump are that they aren't so bulky under tops and to combat exposure or to allow you to wear a shorter top you can always wear a belly band or long vest top under your top top. Under the bump tend to work better for skinny, stretchy style jeans as the stretch in the denim will hold the jeans on your leg as supposed to having to rely on the waist band only.

I was so happy to see that old navy carried maternity clothing while I was pregnant. I found their clothing super affordable especially compared to other maternity stores. The majority of my maternity wardrobe for both of my pregnancies came from old navy. I had 2 pairs of maternity jeans that were extremely comfortable. One had the shorter panel and the other had the longer one which was very useful the bigger I got. I also had some really comfy t-shirts and a few cute dresses. I also really liked the tank tops.
As of September, 2017, Destination Maternity operates over 1,000 retail locations in North America, including 512 stores, predominantly under the trade-names Motherhood Maternity®, A Pea in the Pod®, and Destination Maternity®, and sells on the web through DestinationMaternity.com, Motherhood.com and APeainthePod.com; Destination Maternity brands are offered at retailers such as Macy's and Boscov’s. 

Today, Old Navy is one of the largest clothing companies around the globe, and its maternity clothes are a perfect extension of the styles and ideas this trendy brand has long embraced. Old Navy for Maternity proudly sets itself apart from other maternity clothes companies in a few key ways. While Gap – Maternity and Motherhood offer classic clothes at premium price points, Old Navy for Maternity champions current fashions at affordable prices. With casual, professional, and special occasion options, Old Navy has all of your maternity clothes needs covered.
Motherhood Maternity is larger, has more selection, and less pricey than Thyme nearby.  Unfortunately, there isn't a lot of maternity clothing places to shop at but this place satisfied what I was looking for. They sold maternity bras, jeans, tanks, etc and had a huge sale section. I came here late near closing time and ended up trying a bunch of clothes which took even longer. The salesperson was very friendly and didn't rush me. Even when my husband came in with our baby and baby started getting fussy as she wanted to breastfeed, the staff told me to go ahead and take care of the baby's needs as she was just cleaning up the store after closing anyways.
Thyme Maternity is by far one of the best retail jobs I've ever had. Full time employees have great benefits and the management was always very positive and encouraging. The discounts were amazing and helping pregnant women find clothes and products that made them feel comfortable and pretty was a fulfilling and fun experience. The breaks were often and fair and the shifts were always a reasonable length. My only complaint is that the part-time hours could be unreliable but for a student or someone with a financial plan to fall back on it would be perfect. I would absolutely recommend working for any of Reitman's affiliates if you get the chance!
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
Loved the old navy maternity line while I was pregnant! Super affordable and extremely comfortable and flattering. I definitely did not want to go out and spend a ton of money of high end maternity brands if I was only going to wear the clothing for a few months. Definitely would recommend their maternity clothes and will be going back there for more next pregnancy
Each piece in our maternity wear collection is crafted with quality fabrics and durable construction to make the best maternity clothes in Canada. We design clothes specifically with your growing belly in mind for a comfortable, flattering fit. Browse fashion in soft fabrics with plenty of give like textured knit, slub jersey, French terry, and stretch modal. Find garments in more structured materials such as Tencel, linen, poplin, chambray, and premium denim with special construction features that make room for baby while still looking great on you. Explore tops with empire waists, well-placed darts, and extended hemlines to fit and flatter your stomach alongside crossover and snap shirts great for nursing. Skirts, shorts, jeans, and other bottoms have either an elasticized waist or a full, demi, or inset panel so they look as great as they are comfortable to wear.

WHEN MY HUSBAND AND I found out we are expecting a baby this winter, one of the first things I did was think about building some semblance of a maternity wardrobe. Luckily, most of my pregnancy will be spent during the fall and winter, which means that I can get away with wearing leggings and tunics a lot of the time, but I will still need to pick up a few pieces to fit my ever-expanding belly.


As part of the larger Gap Inc. family of brands, Old Navy remains committed to supporting both people and the environment. The brand promotes equal pay for employees, regardless of gender, strives to improve working conditions in its factories, and prohibits forced labor and child labor. The Gap Inc. family also aims to make the world a better place with its ambitious 80% waste diversion goal and 50% greenhouse gas emissions reduction plan.


I believe that it is worth investing in maternity jeans early on in your pregnancy - they are so much more comfortable on your expanding waist, even with a small bump so why wait? Also compared to normal jeans they will have limited wear (although I have friends who still wear theirs for a Sunday roast). You will most probably be wearing them for a while once the baby has arrived too - so get some you love.
I worked there a few years ago and the discount and hours were great but the management at the time was not the best. They were condescending when I made a mistake and they were very stingy about useless things in the store. Other than that, it is interesting to learn about the special material they use for the clothing and different products that help - more... with during pregnancy (e.g. body creams and bras) and after pregnancy (e.g. nursing shirts). - less
Busy mamas who are focused on prepping for baby — or doing a million other things — and don’t feel like spending time shopping for maternity clothes may want to check out Stitch Fix, a curated personal styling service that offers a maternity option. With each “Fix” you get five hand-selected pieces from an assortment of over 50 maternity brands, ranging in price from $28 to $150. Order on demand or get a monthly box, then buy what you like and send back the rest. This may be the easiest decision you make as a mom.
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
Thyme Maternity is more than Canada’s leading fashion retailer for pregnant women. We're a family of experts who dedicate ourselves to ensure you look stylish and feel your absolute best throughout your entire pregnancy and after your little one is born. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind. 

Busy mamas who are focused on prepping for baby — or doing a million other things — and don’t feel like spending time shopping for maternity clothes may want to check out Stitch Fix, a curated personal styling service that offers a maternity option. With each “Fix” you get five hand-selected pieces from an assortment of over 50 maternity brands, ranging in price from $28 to $150. Order on demand or get a monthly box, then buy what you like and send back the rest. This may be the easiest decision you make as a mom.


Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
×