As part of the larger Gap Inc. family of brands, Old Navy remains committed to supporting both people and the environment. The brand promotes equal pay for employees, regardless of gender, strives to improve working conditions in its factories, and prohibits forced labor and child labor. The Gap Inc. family also aims to make the world a better place with its ambitious 80% waste diversion goal and 50% greenhouse gas emissions reduction plan.
Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
If you've ever been pregnant, you know that maternity jeans can be a real saviour for your wardrobe. As your waistline expands, everything starts to not fit quite so well (sob!), and it can get uncomfortable—not to mention expensive. But if you have some decent denim options at your disposal, you can at least wear some of your looser tops over your bump. And there are some brilliant jeans that can help with that.