Every trendy mama-to-be needs to know about ASOS. The site’s maternity clothing selection is stylish, well priced and just really strong. It offers a number of different brands, but some of our favorite pieces are from the company’s private label collection. In fact, don’t be surprised if your non-pregnant friends want to shop your looks — it really is that cute.

A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.


I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.

Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment. 

Thyme Maternity is by far one of the best retail jobs I've ever had. Full time employees have great benefits and the management was always very positive and encouraging. The discounts were amazing and helping pregnant women find clothes and products that made them feel comfortable and pretty was a fulfilling and fun experience. The breaks were often and fair and the shifts were always a reasonable length. My only complaint is that the part-time hours could be unreliable but for a student or someone with a financial plan to fall back on it would be perfect. I would absolutely recommend working for any of Reitman's affiliates if you get the chance!

If you've ever been pregnant, you know that maternity jeans can be a real saviour for your wardrobe. As your waistline expands, everything starts to not fit quite so well (sob!), and it can get uncomfortable—not to mention expensive. But if you have some decent denim options at your disposal, you can at least wear some of your looser tops over your bump. And there are some brilliant jeans that can help with that. 
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