Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
If you are trying to buy on a budget (you have a baby to think about, after all!), Walmart is a great place to look. Its maternity section is brimming with dresses, tops and pants that are both fashion-forward and super affordable. We love Walmart's "Maternity Essentials" section, which has all the basics you'll need for those nine months (and beyond). 

Today I was so disappointed with the customer service provided at the store by the person named Sharon at the counter. I doubt we will ever return to the store in the future. She  was so rude to both my husband n me (9months pregnant). Their exchange/refund policy is decided by their salesperson's wish apparently. Thank god it's Canada n consumer rights r better protected than any other countries in the world. Please hire better sales people.
Dressed up or down, jeans are a sartorial anchor around which we build outfits, and that's why they're often missed the most out of all the pre-pregnancy clothes that hang, cold and unworn, in the wardrobes of expanding mothers-to-be. Trouble is, unless you strike it lucky, finding the perfect maternity jeans involves time and effort, two things which will probably be in short supply when the time comes.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.
Dressed up or down, jeans are a sartorial anchor around which we build outfits, and that's why they're often missed the most out of all the pre-pregnancy clothes that hang, cold and unworn, in the wardrobes of expanding mothers-to-be. Trouble is, unless you strike it lucky, finding the perfect maternity jeans involves time and effort, two things which will probably be in short supply when the time comes. 

The advantages of under the bump are that they aren't so bulky under tops and to combat exposure or to allow you to wear a shorter top you can always wear a belly band or long vest top under your top top. Under the bump tend to work better for skinny, stretchy style jeans as the stretch in the denim will hold the jeans on your leg as supposed to having to rely on the waist band only.
Thyme Maternity is by far one of the best retail jobs I've ever had. Full time employees have great benefits and the management was always very positive and encouraging. The discounts were amazing and helping pregnant women find clothes and products that made them feel comfortable and pretty was a fulfilling and fun experience. The breaks were often and fair and the shifts were always a reasonable length. My only complaint is that the part-time hours could be unreliable but for a student or someone with a financial plan to fall back on it would be perfect. I would absolutely recommend working for any of Reitman's affiliates if you get the chance!
A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
Staff are helpful, but the store is tiny and you find you're being followed and/or watched with every item you stop to look at. Thyme Maternity as a whole is not the most fashionable maternity wear. They definitely try, and some items are okay. But the cut of pants and tops tends to be very loose and flared, and so it doesn't necessarily reflect more current styles. Good for some staples, but if you're looking for something more "trendy" try H&M at the Eaton Centre.
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
With a large maternity section that even includes swimwear and evening gowns, Nordstrom is a no-brainer if you’re looking to flawlessly style your changing body. An extensive selection of brands, silhouettes and price points are key factors in making it such a good resource — basically, all the things you loved about shopping Nordstrom before you had a bump!
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
Ok so I HATE maternity clothes... or I should say hated... I bought my first pair of maternity jeans yesterday from primark of all places and I am literally in love! They are still nice and skinny and fitted but so comfy around my bump - check out my maternity video on what I purchased here; https://www.youtube.com/watch?v=r3bLjGSHMZE&index=3&list=UU-DxGKz7B0xh_zSDzgnL2cw
I believe that it is worth investing in maternity jeans early on in your pregnancy - they are so much more comfortable on your expanding waist, even with a small bump so why wait? Also compared to normal jeans they will have limited wear (although I have friends who still wear theirs for a Sunday roast). You will most probably be wearing them for a while once the baby has arrived too - so get some you love.
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