Generally, you should buy maternity clothes in your pre-pregnancy size. As maternity clothing provides extra room around the belly and bust, it gives you the comfort you need for your changing body. If you're in between sizes or are still unsure of what size to buy, consult our maternity wear sizing chart. Take measurements around the fullest part of your bust, your hips (under your bump), and your bump circumference, and compare these numbers to the sizing chart to find your ideal fit.
Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
I worked for Reitman's for over 9 years, moving to all branches, eventually being moved to thyme because they said it was the only store I would be able to advance in. After working there for a year and a half I was told that they were just going to hire from the outside instead because it wasn't fair that I might play favorites. While I enjoyed the time spent there with the people I worked with it wasn't a career sadly.
A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
During my first trimester, I thought I might get away with continuing to wear my low-slung hipster jeans for the duration. And I probably could have eeked them out for way longer than I did, had I invested in button extenders or a Bump Bandeau (as recommended by JTryner in an earlier thread). But there was always going to come a point when I got a little larger all over (be it from swelling, fat or, y'know, the extra 2 ½ pints of blood that swishes around in women when they're growing a foetus).

During my first trimester, I thought I might get away with continuing to wear my low-slung hipster jeans for the duration. And I probably could have eeked them out for way longer than I did, had I invested in button extenders or a Bump Bandeau (as recommended by JTryner in an earlier thread). But there was always going to come a point when I got a little larger all over (be it from swelling, fat or, y'know, the extra 2 ½ pints of blood that swishes around in women when they're growing a foetus).
Today, Old Navy is one of the largest clothing companies around the globe, and its maternity clothes are a perfect extension of the styles and ideas this trendy brand has long embraced. Old Navy for Maternity proudly sets itself apart from other maternity clothes companies in a few key ways. While Gap – Maternity and Motherhood offer classic clothes at premium price points, Old Navy for Maternity champions current fashions at affordable prices. With casual, professional, and special occasion options, Old Navy has all of your maternity clothes needs covered.
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