Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.
A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
I worked for Reitman's for over 9 years, moving to all branches, eventually being moved to thyme because they said it was the only store I would be able to advance in. After working there for a year and a half I was told that they were just going to hire from the outside instead because it wasn't fair that I might play favorites. While I enjoyed the time spent there with the people I worked with it wasn't a career sadly.
ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.

Every trendy mama-to-be needs to know about ASOS. The site’s maternity clothing selection is stylish, well priced and just really strong. It offers a number of different brands, but some of our favorite pieces are from the company’s private label collection. In fact, don’t be surprised if your non-pregnant friends want to shop your looks — it really is that cute.
Thyme Maternity is THE fashion brand for moms-to-be. It's where you want to go to 'bump' up your style while maxing out on comfort. Look and feel your best at every pregnancy trimester, and even after baby arrives, in maternity clothing that fits and flatters your beautiful, changing body! Thyme's full of life experience offers you valuable advice, fashion tips and product knowledge on your incredible journey during and after pregnancy.
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I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!

Busy mamas who are focused on prepping for baby — or doing a million other things — and don’t feel like spending time shopping for maternity clothes may want to check out Stitch Fix, a curated personal styling service that offers a maternity option. With each “Fix” you get five hand-selected pieces from an assortment of over 50 maternity brands, ranging in price from $28 to $150. Order on demand or get a monthly box, then buy what you like and send back the rest. This may be the easiest decision you make as a mom.


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