Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.


Working for Reitmans in Thyme Maternity was very interesting. It was my first job. The leadership team was fantastic. They taught me how to be a good salesperson. I learned so much about connecting with customers and building a relationship with the company as a base. I became very involved. I also developed new skills of selling and being very outgoing especially for a job that requires you to properly help pregnant women.

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Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).


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I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.

Today I was so disappointed with the customer service provided at the store by the person named Sharon at the counter. I doubt we will ever return to the store in the future. She  was so rude to both my husband n me (9months pregnant). Their exchange/refund policy is decided by their salesperson's wish apparently. Thank god it's Canada n consumer rights r better protected than any other countries in the world. Please hire better sales people.
I believe that it is worth investing in maternity jeans early on in your pregnancy - they are so much more comfortable on your expanding waist, even with a small bump so why wait? Also compared to normal jeans they will have limited wear (although I have friends who still wear theirs for a Sunday roast). You will most probably be wearing them for a while once the baby has arrived too - so get some you love.
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