Thyme Maternity is more than Canada’s leading fashion retailer for pregnant women. We're a family of experts who dedicate ourselves to ensure you look stylish and feel your absolute best throughout your entire pregnancy and after your little one is born. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
Busy mamas who are focused on prepping for baby — or doing a million other things — and don’t feel like spending time shopping for maternity clothes may want to check out Stitch Fix, a curated personal styling service that offers a maternity option. With each “Fix” you get five hand-selected pieces from an assortment of over 50 maternity brands, ranging in price from $28 to $150. Order on demand or get a monthly box, then buy what you like and send back the rest. This may be the easiest decision you make as a mom.

Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).
Thyme Maternity is more than Canada’s leading fashion retailer for pregnant women. We're a family of experts who dedicate ourselves to ensure you look stylish and feel your absolute best throughout your entire pregnancy and after your little one is born. Every fabric, every garment, every fit is specifically designed with the pregnant body in mind.
Loved the old navy maternity line while I was pregnant! Super affordable and extremely comfortable and flattering. I definitely did not want to go out and spend a ton of money of high end maternity brands if I was only going to wear the clothing for a few months. Definitely would recommend their maternity clothes and will be going back there for more next pregnancy
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Each piece in our maternity wear collection is crafted with quality fabrics and durable construction to make the best maternity clothes in Canada. We design clothes specifically with your growing belly in mind for a comfortable, flattering fit. Browse fashion in soft fabrics with plenty of give like textured knit, slub jersey, French terry, and stretch modal. Find garments in more structured materials such as Tencel, linen, poplin, chambray, and premium denim with special construction features that make room for baby while still looking great on you. Explore tops with empire waists, well-placed darts, and extended hemlines to fit and flatter your stomach alongside crossover and snap shirts great for nursing. Skirts, shorts, jeans, and other bottoms have either an elasticized waist or a full, demi, or inset panel so they look as great as they are comfortable to wear.
                                                                                                                                                                                                                                                                                                                                                                                                                                                                            

I worked for Reitman's for over 9 years, moving to all branches, eventually being moved to thyme because they said it was the only store I would be able to advance in. After working there for a year and a half I was told that they were just going to hire from the outside instead because it wasn't fair that I might play favorites. While I enjoyed the time spent there with the people I worked with it wasn't a career sadly.
If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
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