A changing wardrobe is one of the inevitable side effects of a changing body and you might end up wearing comfy maternity clothes long after you start breastfeeding. Throughout your pregnancy, you’ll want to find comfortable clothing that accommodates your growing bump, but shopping for maternity fashion doesn’t mean you have to completely forgo your style goals.
Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).
Loved the old navy maternity line while I was pregnant! Super affordable and extremely comfortable and flattering. I definitely did not want to go out and spend a ton of money of high end maternity brands if I was only going to wear the clothing for a few months. Definitely would recommend their maternity clothes and will be going back there for more next pregnancy
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Spending more than £50 may seem pretty steep for maternity wear, but there's a small army of women who would argue that if you get enough wear out of your jeans, then it's worth spending over £100. I have heard great things, for instance, about designer maternity wear shop, Blossom. They sell jeans by Citizens of Humanity, True Religion and other revered brands with oddly cod-philosophical-sounding names. They adapt the jeans themselves, adding their "Blossom band". A fashionista friend shelled out about £170 on a pair of 7 For all Mankind straight legs from Blossom and says: "I wore them almost every day up until about five months after having the baby, so well worth it." Another friend of mine, who is stickler for quality, got some James Jeans for just over £100 for her first pregnancy and reckons, if you end up having more than one child, it's definitely worth the investment.
If you've ever been pregnant, you know that maternity jeans can be a real saviour for your wardrobe. As your waistline expands, everything starts to not fit quite so well (sob!), and it can get uncomfortable—not to mention expensive. But if you have some decent denim options at your disposal, you can at least wear some of your looser tops over your bump. And there are some brilliant jeans that can help with that.
I worked for Reitman's for over 9 years, moving to all branches, eventually being moved to thyme because they said it was the only store I would be able to advance in. After working there for a year and a half I was told that they were just going to hire from the outside instead because it wasn't fair that I might play favorites. While I enjoyed the time spent there with the people I worked with it wasn't a career sadly.
Motherhood Maternity is larger, has more selection, and less pricey than Thyme nearby.  Unfortunately, there isn't a lot of maternity clothing places to shop at but this place satisfied what I was looking for. They sold maternity bras, jeans, tanks, etc and had a huge sale section. I came here late near closing time and ended up trying a bunch of clothes which took even longer. The salesperson was very friendly and didn't rush me. Even when my husband came in with our baby and baby started getting fussy as she wanted to breastfeed, the staff told me to go ahead and take care of the baby's needs as she was just cleaning up the store after closing anyways.
If you are trying to buy on a budget (you have a baby to think about, after all!), Walmart is a great place to look. Its maternity section is brimming with dresses, tops and pants that are both fashion-forward and super affordable. We love Walmart's "Maternity Essentials" section, which has all the basics you'll need for those nine months (and beyond).
Dressed up or down, jeans are a sartorial anchor around which we build outfits, and that's why they're often missed the most out of all the pre-pregnancy clothes that hang, cold and unworn, in the wardrobes of expanding mothers-to-be. Trouble is, unless you strike it lucky, finding the perfect maternity jeans involves time and effort, two things which will probably be in short supply when the time comes.

Staff are helpful, but the store is tiny and you find you're being followed and/or watched with every item you stop to look at. Thyme Maternity as a whole is not the most fashionable maternity wear. They definitely try, and some items are okay. But the cut of pants and tops tends to be very loose and flared, and so it doesn't necessarily reflect more current styles. Good for some staples, but if you're looking for something more "trendy" try H&M at the Eaton Centre.

I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.

Since no one wants to spend a ton of money investing in a maternity wardrobe that will only be worn for a limited time, we love the idea of renting whatever you can. Le Tote offers two types of maternity memberships: one for $69 per month, which includes three clothing items and two accessories, and one for $79 per month, which includes four clothing items. Plus, you always have access to the classic, non-maternity assortment, and if you really love an item, you can keep it for 20 percent to 50 percent off retail. While the brand selection doesn’t include many higher-end pieces, we like the fact that you can customize what’s inside your tote so there are no crazy surprises.
Loved the old navy maternity line while I was pregnant! Super affordable and extremely comfortable and flattering. I definitely did not want to go out and spend a ton of money of high end maternity brands if I was only going to wear the clothing for a few months. Definitely would recommend their maternity clothes and will be going back there for more next pregnancy
Busy mamas who are focused on prepping for baby — or doing a million other things — and don’t feel like spending time shopping for maternity clothes may want to check out Stitch Fix, a curated personal styling service that offers a maternity option. With each “Fix” you get five hand-selected pieces from an assortment of over 50 maternity brands, ranging in price from $28 to $150. Order on demand or get a monthly box, then buy what you like and send back the rest. This may be the easiest decision you make as a mom.

Great store with a great selection of Maternity clothing. Last year a friend of mine was pregnant and she wears plus size clothing. She had a tough time finding plus size maternity wear until she spotted this store. There is an entire section reserved for plus size woman ranging from X to 3X. The plus size selection is great and very reasonably prices. I'm sure if this store didn't exsist, she may have had to stay indoors for the remainder of her pregnancy because she couldn't find a thing to fit her at the other maternity stores in Halifax. They also sold little trinkets such as pregnancy books, stuffed animals, fetal heart monitors and baby calenders. It's a great little store located near the escaltors between Sears on the top level.
Last year a friend of mine was pregnant and she wears plus size clothing. She had a tough time finding plus size maternity wear until she spotted this store. There is an entire section reserved for plus size woman ranging from X to 3X.  The plus size selection is great and very reasonably prices. I'm sure if this store didn't exsist, she may have had to stay indoors for the remainder of her pregnancy because she couldn't find a thing to fit her at the other maternity stores in Halifax.
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.
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