If ever there was a time when fast fashion is an obvious choice, we think it’s when you’re pregnant. Considering you’ll need something on trend and in season, you don’t want to spend a lot of money, and you will probably not wear it a year from now, it’s smart to scan H&M’s maternity offerings. From great jeans to sweaters, skirts and tops, you can build a good base for all nine months from the brand’s selection. Plus, be sure to check out H&M's nursing dresses and bras — you’ll need those before you know it!
I couldn't bear shopping when I was pregnant, so I picked up a pair of black Moto jeans from Topshop and was done with it. It's true what they say about Topshop maternity jeans: they don't stay up - so you're forever hoisting them. On the plus side, though, they were comfy, fairly smart and under £40. This, I think, is what a lot of women end up doing. I asked Beth Graham, an independent fashion designer whose style I admire, and who has recently had a child, what she did about maternity jeans. I was expecting some obscure denim tip off but, no, Graham got a few pairs of Topshop jeans (and some of their chinos which she says earned quite a few compliments). "The jeans did fall down," agrees Graham, "but they were a good price and had some good styles."
Dressed up or down, jeans are a sartorial anchor around which we build outfits, and that's why they're often missed the most out of all the pre-pregnancy clothes that hang, cold and unworn, in the wardrobes of expanding mothers-to-be. Trouble is, unless you strike it lucky, finding the perfect maternity jeans involves time and effort, two things which will probably be in short supply when the time comes.