I did all of my maternity and nursing gear shopping here and absolutely love it! Thyme Maternity across the street seemed to be the same in quality but has a smaller selection and is a bit more pricey. I have alway gotten great service here and there always seems to be great sales. In the month right after I had my baby my husband went to get me nursing tanks but the sizes he got were too big and when he went back to exchange them he said is was super easy and they were incredibly helpful. I have also gotten nursing shirts as gifts from there and had to exchange sizes and the gals were so nice about it. In some stores you sort of get the eye roll when you have to go return or exchange things or it even feels like the sales people are trying to make it difficult for you, but that has never happened to me here! Great place to shop :)
During my first trimester, I thought I might get away with continuing to wear my low-slung hipster jeans for the duration. And I probably could have eeked them out for way longer than I did, had I invested in button extenders or a Bump Bandeau (as recommended by JTryner in an earlier thread). But there was always going to come a point when I got a little larger all over (be it from swelling, fat or, y'know, the extra 2 ½ pints of blood that swishes around in women when they're growing a foetus).
Pros: 1) The staff were very helpful and friendly and welcoming to us and our beloved small dog. 2) Very reasonable prices -- which seems unusual in maternity fashion retail. 3) While my wife and I did not love any of the designs available in the store (she was looking for a relatively formal dress for her baby shower), there was one we quite liked, and they had a much greater selection of casual ware. 4) My wife tells me there were huge, well designed change rooms. There was a nice place for me (and other men) to sit so I could do my yelping while my wife tried on clothes. Cons: 1) There were some ads on the wall with models wearing especially nice maternity clothes, but the particular style we liked the best was no longer available to purchase. I prefer the practice of many other chain retailers of advertising particular styles that are actually available to buy. 2) Not so good (although perhaps understandable) return policy. Everything on sale is no return and the one dress we liked just enough to buy, we learned at checkout was no return also (even though it was not on sale) because it was classified as an "occasional" or "party" dress. My wife was on the fence about the purchase anyway and this was enough to make her change her mind and not buy it.