I believe that it is worth investing in maternity jeans early on in your pregnancy - they are so much more comfortable on your expanding waist, even with a small bump so why wait? Also compared to normal jeans they will have limited wear (although I have friends who still wear theirs for a Sunday roast). You will most probably be wearing them for a while once the baby has arrived too - so get some you love.
I worked there a few years ago and the discount and hours were great but the management at the time was not the best. They were condescending when I made a mistake and they were very stingy about useless things in the store. Other than that, it is interesting to learn about the special material they use for the clothing and different products that help with during pregnancy (e.g. body creams and bras) and after pregnancy (e.g. nursing shirts).
Commenters on earlier 'Mother of all' posts almost unanimously herald Seraphine as the best maternity jeans brand. Amtstevens swears: "I looked better in them than I did in my pre-pregnancy jeans! I am now pregnant with number two and relieved to be slipping back into these jeans. They are so comfy." Guayaba seconds this, saying her Seraphine jeans are: "even nicer than my normal jeans." CooperK says they work for her too, "and I'm no skinny minny." The maternity wear brand (they do breastfeeding clothes, too) was started by a French woman who honed her "fit systems" on herself during her two pregnancies. The jeans come in three lengths, and are all made in stretch denim for comfort and sag avoidance. They also do a good range of styles - here's a picture of Mad Men's January Jones, rocking their skinny grey luxe jeans (£65.00).
Find some of the top maternity fashion brands at Walmart including Bravado, Nurture by Lamaze, Unique Bargains, Blended Clothing Inc., and many other popular brands. Walmart also exclusively carries George. George carries a maternity line to support women throughout pregnancy with fashionable and affordable maternity pieces. George Maternity has great fashion for every season. Whether you’re looking for something light and airy for the summer, or cute and cozy for the fall and winter, George has a great selection to match your unique style. All the maternity fashion carried at Walmart is designed to accommodate your growing belly, ensuring comfort throughout your pregnancy.
I worked there a few years ago and the discount and hours were great but the management at the time was not the best. They were condescending when I made a mistake and they were very stingy about useless things in the store. Other than that, it is interesting to learn about the special material they use for the clothing and different products that help with during pregnancy (e.g. body creams and bras) and after pregnancy (e.g. nursing shirts).
Today I was so disappointed with the customer service provided at the store by the person named Sharon at the counter. I doubt we will ever return to the store in the future. She  was so rude to both my husband n me (9months pregnant). Their exchange/refund policy is decided by their salesperson's wish apparently. Thank god it's Canada n consumer rights r better protected than any other countries in the world. Please hire better sales people.

Last year a friend of mine was pregnant and she wears plus size clothing. She had a tough time finding plus size maternity wear until she spotted this store. There is an entire section reserved for plus size woman ranging from X to 3X.  The plus size selection is great and very reasonably prices. I'm sure if this store didn't exsist, she may have had to stay indoors for the remainder of her pregnancy because she couldn't find a thing to fit her at the other maternity stores in Halifax.
Thyme Maternity is by far one of the best retail jobs I've ever had. Full time employees have great benefits and the management was always very positive and encouraging. The discounts were amazing and helping pregnant women find clothes and products that made them feel comfortable and pretty was a fulfilling and fun experience. The breaks were often and fair and the shifts were always a reasonable length. My only complaint is that the part-time hours could be unreliable but for a student or someone with a financial plan to fall back on it would be perfect. I would absolutely recommend working for any of Reitman's affiliates if you get the chance!
Topshop's maternity range delivers on comfort and style, making it exactly what every mum-to-be is looking for (I know, because I am one). The company's denim section in particular is brilliant: It now features maternity versions of its most popular styles. My insider at Topshop told me that the brand's over-the-bump Joni jeans in black are the best-selling style.
Thyme Maternity is THE fashion brand for moms-to-be. It's where you want to go to 'bump' up your style while maxing out on comfort. Look and feel your best at every pregnancy trimester, and even after baby arrives, in maternity clothing that fits and flatters your beautiful, changing body! Thyme's full of life experience offers you valuable advice, fashion tips and product knowledge on your incredible journey during and after pregnancy.

There are zero options where I live as well (Peterborough) at least from my searches. I've tried Kijiji and the clothes just look wrinkled and big and kinda gross. I attempted to shop today for just cute flowy shirts in regular clothes and was brutally disappointed, they just don't fit over the hips and bump :( Thyme maternity was stupid expensive and I thought quite boring/granny. The mat area in our old navy looks like a bomb went off. It's torn apart and almost empty.

The advantages of under the bump are that they aren't so bulky under tops and to combat exposure or to allow you to wear a shorter top you can always wear a belly band or long vest top under your top top. Under the bump tend to work better for skinny, stretchy style jeans as the stretch in the denim will hold the jeans on your leg as supposed to having to rely on the waist band only.
ThredUp is an online consignment store, but if you do not mind purchasing pre-worn items, then this can be an excellent destination for finding affordable maternity apparel. ThredUp is actually the first place I purchased a couple of maternity items from because I could not resist the low prices. They currently have more than 3,000 maternity items listed for sale, and all are a fraction of their original retail prices.
Motherhood Maternity carries a wide range of affordable maternity apparel, whether you are looking for comfortable, stylish or classic maternity apparel. If you’re seeking a few stylish maternity tops to rotate with your favorite pair of maternity jeans, or just looking to add a few maternity dresses to your wardrobe, Motherhood Maternity is the place to go.
Motherhood Maternity is larger, has more selection, and less pricey than Thyme nearby.  Unfortunately, there isn't a lot of maternity clothing places to shop at but this place satisfied what I was looking for. They sold maternity bras, jeans, tanks, etc and had a huge sale section. I came here late near closing time and ended up trying a bunch of clothes which took even longer. The salesperson was very friendly and didn't rush me. Even when my husband came in with our baby and baby started getting fussy as she wanted to breastfeed, the staff told me to go ahead and take care of the baby's needs as she was just cleaning up the store after closing anyways.
Every trendy mama-to-be needs to know about ASOS. The site’s maternity clothing selection is stylish, well priced and just really strong. It offers a number of different brands, but some of our favorite pieces are from the company’s private label collection. In fact, don’t be surprised if your non-pregnant friends want to shop your looks — it really is that cute.
I've been here several times over the past few months. The staff has always been very friendly and helpful. The change rooms are large, and there is a big, clean bathroom available in the store (so convenient!) The selection tends to be more comfortable/ casual attire, with far fewer options for more formal events. But I found that the online site seemed to have some additional options that I didn't notice in store. Overall, good quality, comfortable maternity wear for a reasonable price and excellent in-store customer service.
There are zero options where I live as well (Peterborough) at least from my searches. I've tried Kijiji and the clothes just look wrinkled and big and kinda gross. I attempted to shop today for just cute flowy shirts in regular clothes and was brutally disappointed, they just don't fit over the hips and bump :( Thyme maternity was stupid expensive and I thought quite boring/granny. The mat area in our old navy looks like a bomb went off. It's torn apart and almost empty.
I'd say so.  I just loaded up on a bunch at the outlet in Vegas and normally wear size 6-8 depending on the brand, and most of the size small fits me fine.  They carry some different jean brands though, and sometimes I'm a medium in those, but that's normal for jeans to fit weird like they do when we're not pregnant!  Don't even escape that when looking for mat clothes!

Greatly enjoy working at Thyme Maternity, interacting with customers is the best part of the job. Excellent manager and assistant manager, ongoing coaching given to me as well as the opportunity to provide coaching and leadership to other staff members. Unfortunately no room to grow within the company and looking to use my education more in future employment.
The advantages of under the bump are that they aren't so bulky under tops and to combat exposure or to allow you to wear a shorter top you can always wear a belly band or long vest top under your top top. Under the bump tend to work better for skinny, stretchy style jeans as the stretch in the denim will hold the jeans on your leg as supposed to having to rely on the waist band only.
Great store with a great selection of Maternity clothing. Last year a friend of mine was pregnant and she wears plus size clothing. She had a tough time finding plus size maternity wear until she spotted this store. There is an entire section reserved for plus size woman ranging from X to 3X. The plus size selection is great and very reasonably prices. I'm sure if this store didn't exsist, she may have had to stay indoors for the remainder of her pregnancy because she couldn't find a thing to fit her at the other maternity stores in Halifax. They also sold little trinkets such as pregnancy books, stuffed animals, fetal heart monitors and baby calenders. It's a great little store located near the escaltors between Sears on the top level.
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